Early in December, the Marine Stewardship Council announced that Canadian Greenland Halibut (Turbot) can now bear the MSC label that identifies sustainable, well managed fisheries from across the world.

Greenland Halibut is an extremely important fishery for Ocean Choice; it helps sustain meaningful employment both on our vessels and in our plants. Ensuring we sustainably manage our ocean resources today and well into the future is a priority for Ocean Choice. We make every effort to reduce our impact on the marine environment and we take great pride in responsible fisheries management to help ensure the long-term health of our ocean resources for future generations of harvesters and processers.

The MSC certification of Canadian Greenland Halibut is great news for the Canadian fishing industry. This certification will help Ocean Choice open new market opportunities – markets that are demanding sustainably harvested seafood.

The Marine Stewardship Council is an independent non-profit organization that sets a global standard for sustainable fishing. Currently, 90 per cent of the species that Ocean Choice harvests are certified under the MSC or are under a Fishery Improvement Project. Two-thirds of all Canadian seafood by volume and 80 per cent by value is sustainably certified. The Canadian fishery is leading the way when it comes to its focus on sustainability.