By now you’ve probably seen our awareness campaign – Fishing Means the World to Us – on Television or online. The campaign promotes our people, who we are as a company while also promoting the fishery as a viable, sustainable, long-term industry for Newfoundland and Labrador.

In addition, this campaign reinforces our pillars of employment (1700 employees, including our plant employees and full-time offshore crew), harvester partnerships (purchasing seafood from 1900 independent harvesters), sustainability, research and innovation as well as our global reach (highest quality seafood delivered to 30 plus countries).

Thank you to all of our employees who participated in the campaign. We had a lot of fun capturing the footage to help tell our story.

In case you have missed the campaign, you can check it out here: